Neurath

The design of the Neurath family began with a question: What if Paul Renner, the designer of the legendary Futura from 1927, had made different graphic decisions in the creation of Futura? Thus, the Neurath family builds on Futura and takes a new direction, blending the past with the present.

Rene Bieder collaborated with Stefan Gandl from the graphic design studio "Neubau Berlin" to design a poster for the release of the Neurath family. Gandl translated the concept of the typeface and portrayed Otto Neurath, Renner's contemporary and the typeface's namesake, using ASCII art. By using a proportional font instead of the usual monospaced font for ASCII art, the effect of blending and merging past and modern elements is achieved.

Printed with silver on DIN A1(594 x 841mm), on Colorplan Ebony, 135gsm